Created initial logo designs for an outdoor clothing brand. The East Peaks brand combines both worlds of surf to snow. They wanted a logo that spoke to the adventurous surfer/snowboarder person. I came up with some quick sketches to show the highest point of the mountain to the start of the curling wave. I wanted some movement while also having a strong structure. They liked the sketchy rugged look of the logo, but I did vectorize the design for a cleaner finish to show the final design in its entirety.